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What is the true cost when a Real Estate AGENT Cuts their commission?

What is the true cost when a Real Estate AGENT Cuts their commission?

In today’s competitive real estate market in Corpus Christi, some agents are offering to cut their commissions in an attempt to attract more business. The truth is that they want to be listing agents. Here are some questions to ask before listing your home with an agent who’s willing to take a “pay cut” to work with you:

WHAT IS THE REAL ESTATE AGENT‘S PRIMARY MOTIVATION FOR CUTTING THEIR COMMISSION? In all likelihood, it’s because they are in a position where they simply need the business that badly. Do you really want to trust the sale of your property to someone who is desperate for your business? There is a difference between WANTING your business and NEEDING your business.

IF YOUR PROPERTY DOESN’T SELL, WHAT HAVE YOU ACCOMPLISHED? There is a difference between listing a property and selling a property. What the agent didn’t tell you is that they will make less money selling your property than if they sell another property on the market. You want an agent who’s going to be excited about bringing you an offer.

WHICH SERVICES ARE THEY GOING TO CUT? If you cut your commission, then you have to cut service. Many factors come into play in finding the right buyer who’s willing to pay your price. To get top price for a property, you need as many services for you as you can possibly get.

WOULD YOU REALLY BE EXCITED ABOUT A 15% PAY CUT? A 1% reduction in commission equals more than 15% of the total commission or 60% of the selling agents commission. How can the agent really be excited about working for you? Is the agent being honest with you when he or she tells you that they’re excited about getting the property sold?

ARE THEY GOING TO COOPERATE WITH OTHER BROKERS? What are they going to pay the other brokers? Why are those brokers going to be excited about taking a 15% pay cut? To get top price for your property, you need to have all brokers in the marketplace excited about selling it.

IS THE REAL ESTATE AGENT A SKILLED NEGOTIATOR? If the other broker is willing to let you negotiate them out of 15% or more of their income from the sale of your property, will they also let the buyer negotiate 15% or more from the purchase price of your property? What is that other broker’s sale price to list price ratio? You might be costing yourself tens of thousands of dollars by trying to save a couple thousand dollars in commissions.

What’s the most important thing to you in the sale of your home? Is it paying a lower commission, or is it getting “top dollar for your home?” We are in the business of “protecting” the financial interest of our sellers, and want you to receive top dollar for your property, at Coastline Properties it is our mission to insure that you receive the absolute best buyer for your home!

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Cheri represented us on the purchase and close of our home to an area we were new to. She was very knowledgable and helped us to get settled along the way. Pleasure to work with! Very well respected in her field of work.~ Koena T.
Coastline Properties is a very qualified Real Estate Agency in Corpus Christi, TX. They have great knowledge of the market, are proficient and very personable. I Have recommended several clients to them with like results.~ John L. Sullivan
Recently I asked my 10 closest friends who they would vote for as North Padre Island''s top Realtor; emphatically every single one of them came back and said "Cheri Sperling." This is why I trust Coastline Properties for all my real estate transactions.~ Alex K.
Absolute Best Corpus Christi Realtor!! Cheri Sperling from Coastline Properties came to our rescue, and we finalized the deal that closed on 04/09/12. Her impeccable communication skills helped us to truly create a win/win transaction. Her patience, commitment to people’s feelings and knowledge of Real Estate Law make her an outstanding Realtor. After dealing with a horrible Commercial Realtor trying to sell our business building that just wasn't going anywhere. We called Cheri, today I feel so blessed with the deal that she helped us negotiate. Thank You for everything Cheri....you are THE BEST!~ Astoria Properties, LLC
It is with our utmost privilege we endorse Coastline Properties! We have known Cheri Sperling for at least 15+ years. As a real estate professional and dear mutual friend! Thanks to Cheri we have been avoided many costly mistakes, in connection with the various houses she has shown us over the years. Her expertise and valuable advice, has prevented us numerous unnecessary expenses that could have had traumatic lasting affects!~ William & Norma Twijnstra
In the 37 years that I have lived in Corpus Christi, I have been involved in the purchase or sale of Real Estate 16 times. In the last three, my wife and I have been represented by Cheri Sperling of Coastline Properties. I highly recommend Cheri Sperling and feel she is the finest realtor I have ever had the pleasure of dealing with. She is knowledgeable, honest, energetic and dependable. Not only does Cheri know all of the ins and outs of the local real estate market and the applicable rules and regulations, she is willing to always go the extra mile to make the deal work and take the burden off of her client in the process. If I ever find myself in another real estate transaction in the future, I will make every effort to have Cheri Sperling represent me.~ Michael O’Reilly, P.C.
Cheri, Thank You for visiting with me this morning. I learn much from you. It is always so pleasant to walk into Coastline as I am always warmly greeted, the office is very inviting and full of helpful information for your clients. I am grateful for you putting 14318 Caribe Dr. on your calendar for October 9. I am excited about you and the agents seeing every nook and cranny that this amazing home has to offer.Have a great weekend..~ Mary Melick Real Estate
Cheri, We will always have fond memories of our time in Corpus Christi and our relocation experience because of you. You have done an outstanding job not only in buying and selling our house but throughout the entire relocation process creating a seamless transition. If we ever return to the Corpus Christi area, we know who to call. Thank you so much!~ Ken, Padre Islander
Thanks to Tara Gallaspy for doing such a great job on our recent home sale! It was nice to leave the job in such a capable person's hands and not have to worry about the myriad of details that take place in order to finalize a sale. Our house had a contract one week from listing, and the closing went off early without a hitch. Tara also went above and beyond between those two events. I would never hesitate to recommend her to a friend.~ Shannon Trial, Padre Islander